Sukihana jumps into the crowd at Rolling Loud

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Nairobi, June 13, 2024 – The Recording Academy, renowned for the prestigious GRAMMY Awards, is making significant strides in supporting music creators across the globe. In a recent announcement, the academy revealed its partnerships with Ministries of Culture and key industry players in the Middle East and Africa, signaling a commitment to nurturing the burgeoning music scenes in these regions.

Harvey Mason jr., the CEO of the Recording Academy, expressed his enthusiasm: “This expansion is thrilling, as music represents one of humanity’s most precious and universal assets.”

Over the past two years, the academy’s leadership has embarked on a journey of cultural exchange and collaboration, conducting listening sessions, briefings, and tours, and engaging in meaningful dialogue with government officials and artists alike.Download You Videos now click 

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The academy’s collaborative efforts include partnerships with the Ministries of Culture in Kenya, Saudi Arabia, Nigeria, as well as Abu Dhabi’s Department of Culture and Tourism, the Rwanda Development Board, and South Africa’s Ministry of Sports, Arts and Culture. Additionally, Memorandums of Understanding (MOUs) have been signed with Ghana and the Ivory Coast, further solidifying the academy’s presence and influence in these dynamic markets.

This initiative by the Recording Academy is a testament to the power of music as a bridge between diverse cultures and a catalyst for creative growth. As the academy extends its reach, it promises to bring new opportunities and recognition to the talented music creators in these regions..