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Nigerian artist David Adeleke, popularly known as Davido, recently highlighted the global rise of the afrobeats genre. During a panel discussion with the US Advisory Council on Africa Diaspora Engagement and Nigerian creative industry leaders, Davido made a significant statement: “Afrobeats artists are selling the same tickets as Drake.” This comparison to one of the world’s biggest pop stars underscores the genre’s global appeal.
Davido emphasized the potential for substantial earnings from a single afrobeats track, which can have a lasting impact on an artist’s financial future and even lead to generational wealth. He encouraged young artists to focus on collaborations with fellow afrobeats artists rather than seeking international features. By working together, artists can produce their best work and contribute to the continued growth of the afrobeats genre.
Indeed, the power of music transcends borders, and afrobeats artists are making waves on a global stage. As Davido aptly put it, “Unlike football money, music money never gets finished.” A single hit song can sustain an artist and their generations for life.
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