Sukihana jumps into the crowd at Rolling Loud

DJ Cipha Sounds recently found himself in the middle of a misunderstanding involving OVO 40, Drake's long-time producer, over a social media post. The incident revolved around the use of Kendrick Lamar's diss track "Not Like Us," which allegedly upset OVO 40 and led to a confrontation.

In a video posted on social media, DJ Cipha Sounds set the record straight. He clarified that he despises rap beef and expressed sadness over the ongoing tension between Drake and Kendrick Lamar. Cipha explained that while he was in Toronto, a city he considers his second home, his new social media manager posted photos from the trip. As a joke, the manager added "Not Like Us" as background music. Once Cipha was informed, he quickly had the post taken down.

Despite the prompt removal, the damage was done. OVO 40 had already seen the post and reached out to Cipha Sounds, believing that the DJ had intentionally played the track in Toronto. Cipha stressed that this was a simple misunderstanding that could have been easily avoided, highlighting how seriously Drake's camp is taking the diss track.

This incident underscores the heightened sensitivities within the camps of high-profile artists like Drake and Kendrick Lamar. As the beef between the two continues to make headlines, fans and insiders alike are left wondering if the feud has been blown out of proportion.

The misunderstanding involving DJ Cipha Sounds and OVO 40 serves as a reminder of the fragile dynamics in the music industry, especially when it comes to beefs between top-tier rappers. It also illustrates the rapid spread of misinformation in the digital age, where a single social media post can lead to significant fallout.

Let us know what you think about this situation in the comments below. Do you believe the beef between Drake and Kendrick Lamar has reached a point of no return, or is it just part of the spectacle of the rap game? Stay tuned to HotNewHipHop for more updates on your favorite artists and their latest projects.